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Key Takeaway
Advanced glo marketing platform with stable AWS-based infrastructure
Built teaser site, home site, and rental site in stages, and stably supported brand promotion and promotion operations through AWS-based infrastructure and traffic management.
British American Tobacco Korea
Client :British American Tobacco Korea
Industry :Tobacco
About the Company
BAT Korea owns over 200 globally renowned cigarette brands and currently provides high-quality tobacco products such as 「Dunhill」 and 「Rothmans」 in Korea. Megazone Cloud aimed to implement marketing online tools for BATK (British American Tobacco Korea) glo electronic cigarette devices, and proceeded to build a teaser site for initial promotion of glo devices followed by home site construction.
The Challenge
The scope of construction was gradually expanded for phased brand and product promotion, and various promotions were conducted to increase sales including not only product sales but also event and coupon management.
Built teaser site for initial brand promotion
Built Discover glo home site with teaser site activation
Built rental site to promote product sales
Amazon Web Services
The scope of construction was gradually expanded for phased brand and product promotion, and various promotions were conducted to increase sales including not only product sales but also event and coupon management.
Megazone Cloud's Role
Built product rental service site linkage with home site
Managed Discoverglo/Glotry server DB and traffic issues
The Benefits
Initially, a teaser site was built for brand promotion, but subsequently with the construction of home site/rental site combined with stable AWS infrastructure, optimal synergy was achieved.