Data Analytics & AI/ML Use Case

Lotte Mart

AI-based Personalized Mobile Coupon

Industry

Manufacturing

About Lotte Mart

  • A leading retailer that sells a variety of groceries, clothing, toys, electronics, and other goods with 600,000 daily shoppers across 189 stores in Korea, Indonesia, and Vietnam.
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Challenge
  • Traditional mobile coupon with rule-based recommendation model

    - cannot drive demand for new products
    - cannot meet customers’ evolving needs due to relying only on the customer purchase history

Solution
  • Provided personalized mobile coupon leveraging sales history, product metadata, and user profile with Amazon Personalize
Benefit
  • Growth of 1.7 times in frequency of new product purchases
  • Increased the number of products that the customer has never purchased before up to 40%
  • Reduced development time by 50%

New Architecture for Personalized Coupons with Amazon Personalize

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