Data Analytics & AI/ML Use Case

PurpleDog

AI-based Wine Recommendation Service

Industry

eCommerce

About PurpleDog

  • A Start up that provides monthly subscription based wine delivery service to 5,000 customers
  • Wine Recommendation Service based on AI is the key differentiated service
Explore Purple Dog Website
Challenge
  • PurpleDog has difficulties on manual wine assignment when the subscribers become over 1,000 as the accuracy of wine recommendation goes down that leads to customer dissatisfaction on PurpleDog's wine recommendation

    Needs

    - wants to automate Wine Assignment Job with higher accuracy
    - wants to maintain customer retention & loyalty through personalization

Solution
  • Provided AI-based wine subscription service matching to personal taste
  • Automate personalized wine assignment based on AI
Benefit
  • 99.2% accuracy of wine assignment with automation
  • 96% of Customer retention rate with increased customer satisfaction
  • Achieved 30% of monthly net revenue growth

Match wine according to personal taste with AI/ML

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